MINISO

In 2020, MINISO launched a new slogan: "Life is for fun, MINISO", at the same time set the goal of becoming a brand that welcomes and catches today's youth style through careful study of lifestyle. as well as the emotions of this young consumer to bring the best shopping experience. By listening to customers, MINISO has been very creative in developing "back to basics" products in a more naturalistic direction or cooperating with new IPs.

MINISO has cooperated with many world-famous brands such as Coca Cola, Marvel, Hello Kitty, Sesame Street, Mickey and Minnie, Pink Panther, We Bare Bears, Palace Museum in Beijing, ... launched to the market. Unique and playful products that are extremely popular with young consumers.

MINISO is proud to have one of the most flexible retail business models, from the structure of the franchise operation to the world's leading production and supply chain of raw materials. This allows MINISO to renew the product regularly and create a variety of trendy products that meet the needs of young consumers.

In order to ensure a continuous product system while committing to the original design, MINISO established MINISO Design Academy (MDA) and collaborated with the best designers from Finland, Denmark. , Norway, Spain, Korea create high quality products that cleverly combine creativity and practicality that have resulted in a series of international design awards such as iF, Red Dot and A awards.

We believe that the core elements of our business will continue to be the retail formula that will make MINISO even more successful in the coming years.