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Zheng Zhow Liang An Enterprise Co., Ltd

Franchising Opportunity MIXUE in Vietnam
Available after connect

Industries

Space Required

Min.100m2

Investment Required

USD 1M$ to $2M

About

Recently, Mixue held the signing ceremony of 9,500 stores, which also means the brand will soon reach 10,000 stores in China based on the speed of opening new stores. Its brand influence is very strong, ranking #3 in “2019 Chinese top 10 milk tea brands,” only after Heytea and Nayuki. But where are these 10,000 stores located? Why don’t we see any stores of this brand in the shopping malls or other commercial and financial centers?

Mixue was founded in 1997 in Henan province and mainly sells ice cream and bubble tea. The location of Mixue is different from other high-end bubble tea shops. Instead, the company chooses to open stores in small cities and small towns where their shops are located near or next to schools. Mixue has become the most popular milk tea brand around schools with its 2 RMB (US$0.29) ice cream cup. The key to the success of Mixue is the low price. Actually, the main purpose of the 2 RMB (US$0.29) ice cream is to improve its brand awareness, and successfully create a hot and popular product, while driving sales of other products. The price of other products is also less than 10 RMB (US$1.43)."

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Zheng Zhow Liang An Enterprise Co., Ltd

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