La Vie en Rose International InC
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La Vie en Rose, Canada’s leading specialty lingerie retailer, is a retail success story, supporting the garment industry for almost 20 years.
The Montreal-based company was started in 1985 by the Algo Group, and acquired in 1996 by President and CEO Francois Roberge. Under Roberge’s guidance, La Vie en Rose focused on its in-house private label, creating a line that manifests the company’s motto of “it’s all about natural beauty, confident sophistication and sensual passion.”
In the years that have followed, Roberge grew the brand to 168 domestic stores, including three boutiques: La Vie en Rose, La Vie en Rose Aqua, and La Vie en Rose Outlet.
John Izzo, Vice-President of Design and Development, says La Vie en Rose distinguishes itself with “exceptional lingerie, sleepwear, loungewear and swimwear to the woman who appreciates sophisticated design, quality, make and fit.”