Bulgari S.P.A
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Founded in Rome in 1884 by the talented Greek silversmith Sotirio Bulgari, the brand quickly established a reputation for Italian excellence with exquisite craftsmanship and magnificent jewellery creations. Over the decades, the Bulgari generations defined a distinctive style made of vibrant colour combinations, exquisitely balanced volumes and unmistakable motifs that pay homage to the Roman roots of the company. While always revering its cultural legacy, Bulgari introduced innovations that rewrote the rules of the jewellery universe and launched new trends that stood out as icons of contemporary design.
The exquisite silver ornaments forged by Sotirio Bulgari were greatly appreciated by English tourists coming to Rome for the traditional Grand Tour and made the business thrive. After the first store on Via Sistina, new shops were then opened on Via Condotti and in other tourist destinations. When Sotirio’s sons Giorgio and Costantino joined him in the business, they suggested that the family company could focus on high jewellery in order to grow, taking advantage of the fruitful legacy of silversmithing.